Category: Podcast
From Rankings to Relevance: How One Remodeling Contractor Is Winning in the Age of AI Search
From Rankings to Relevance: How One Remodeling Contractor Is Winning in the Age of AI Search written by John Jantsch read more at Duct Tape Marketing TL;DR (Too Long; Didn’t Read) In this post, I use the example of a home remodeling business to give context, but this really applies to just about any business…
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Why AI Is Reshaping Every Stage of the Buyer’s Journey
Why AI Is Reshaping Every Stage of the Buyer’s Journey written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Episode Overview In this solo episode of the Duct Tape Marketing Podcast, marketing expert John Jantsch dives deep into the ways artificial intelligence is reshaping the customer journey. He revisits…
Read MoreHow AI Is Rewiring the B2B Buyer Journey—And What Smart Marketers Should Do About It
How AI Is Rewiring the B2B Buyer Journey—And What Smart Marketers Should Do About It written by John Jantsch read more at Duct Tape Marketing Table of Contents Introduction: The AI Tsunami in B2B Marketing The Marketing Hourglass: A Quick Refresher How AI Is Transforming Every Stage of the Buyer Journey Know: Getting Discovered in…
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Why It’s Time to Retire the Idea of Retirement with Derek Coburn
Why It’s Time to Retire the Idea of Retirement with Derek Coburn written by John Jantsch read more at Duct Tape Marketing Episode Summary In this episode of the Duct Tape Marketing Podcast, host John Jantsch sits down with Derek Coburn — seasoned financial advisor, entrepreneur, and author — to challenge the traditional notion…
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How The Nova Method Is Redefining PR and Brand Trust in the Age of AI
How The Nova Method Is Redefining PR and Brand Trust in the Age of AI written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: In this episode of the Duct Tape Marketing Podcast, I interviewed Christine Perkett, a veteran entrepreneur and marketing communications expert with nearly 30 years…
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The AI Driven Leader: How to Think Strategically and Make Smarter Decisions with AI
The AI Driven Leader: How to Think Strategically and Make Smarter Decisions with AI written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Episode Summary In this episode of the Duct Tape Marketing Podcast, host John Jantsch welcomes Geoff Woods, founder of AI Leadership and author of the international…
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Shoveling Shit: The Messy Truth of Entrepreneurship
Shoveling Shit: The Messy Truth of Entrepreneurship written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Episode Summary In this episode of the Duct Tape Marketing Podcast, host John Jantsch sits down with Mike and Kass Lazerow—seasoned entrepreneurs, investors, and authors of the bold new book Shoveling Shit: A…
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AI Ethics in Marketing: Why Strategy and Responsibility Must Go Hand in Hand
AI Ethics in Marketing: Why Strategy and Responsibility Must Go Hand in Hand written by John Jantsch read more at Duct Tape Marketing Listen to the episode: Episode Summary In this episode of the Duct Tape Marketing Podcast, host John Jantsch welcomes Paul Chaney, a veteran digital marketer and publisher of the AI Marketing Ethics…
Read MoreThe Anti-Agency Model: A Bold New Future for Marketing Services with Sara Nay
The Anti-Agency Model: A Bold New Future for Marketing Services with Sara Nay written by John Jantsch read more at Duct Tape Marketing Listen now: Episode Summary In this game-changing episode of the Duct Tape Marketing Podcast, host John Jantsch sits down with Sara Nay, CEO of Duct Tape Marketing, to discuss what they’re calling…
Read MoreThe Ultimate Buyer’s Guide for Transitioning to Fractional CMO Services
The Ultimate Buyer’s Guide for Transitioning to Fractional CMO Services written by John Jantsch read more at Duct Tape Marketing Table of Contents Introduction Understanding the Fractional CMO Model Top Fractional CMO Training Providers Program Comparison Table Framework Comparisons The 4 CMO Models Decision-Making Tips Implementation Essentials Making the Final Decision Conclusion Additional Resources Introduction:…
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