Category: Podcast
The Secret Weapon of Great Brands
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The Secret Weapon of Great Brands written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Laura Ries, globally recognized branding strategist, bestselling author, and president of Ries & Ries. Laura shares insights from her new book,…
Read MoreEmpowering Small Business with AI & Strategy
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Empowering Small Business with AI & Strategy written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Sara Nay, CEO of Duct Tape Marketing and author of “Unchained.” Drawing on over 15 years of experience in every…
Read MoreUnlocking Hidden Profits with Stacey Hylen
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Unlocking Hidden Profits with Stacey Hylen written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Stacey Hylen, internationally recognized business coach, growth strategist, and author of “Hidden Profits: More Clients and Cash.” Stacey shares actionable insights…
Read MoreDo This Instead: How to Adapt Your Marketing to the AI-Shaped Buyer Journey
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Do This Instead: How to Adapt Your Marketing to the AI-Shaped Buyer Journey written by John Jantsch read more at Duct Tape Marketing <articleDo This Instead: Adapting Your Marketing to the AI-Shaped Buyer Journey TL;DR AI has fundamentally altered how buyers discover, evaluate, and choose solutions. The marketing funnel is no longer a straight line…
Read MoreIs Traditional Marketing Dead? Why Strategy Wins in the Age of AI
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Is Traditional Marketing Dead? Why Strategy Wins in the Age of AI written by Sara Nay read more at Duct Tape Marketing Over the past 15 years, I’ve watched marketing evolve in ways we never could’ve imagined. When I started as an intern at Duct Tape Marketing, the name of the game was execution. Do…
Read MoreThe Long-Haul Leader with Chris Ducker
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The Long-Haul Leader with Chris Ducker written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Chris Ducker, serial entrepreneur, bestselling author, and founder of Youpreneur. Chris shares lessons from his new book, “The Long-Haul Leader: How…
Read MoreMarketing That Connects and Converts
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Marketing That Connects and Converts written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Talia Wolf, internationally recognized conversion optimization expert, keynote speaker, and founder of GetUplift. Talia shares insights from her new book, “Emotional…
Read MoreHelping Stakeholders Help Themselves
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Helping Stakeholders Help Themselves written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch talks with Bill Shander, information designer, data communications expert, and founder of Beehive Media. Bill shares insights from his new book, “Stakeholder Whispering: Uncover…
Read MoreSEO’s Next Era: Manick Bhan on AI, Content Strategy, and Building a Brand That Lasts
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SEO’s Next Era: Manick Bhan on AI, Content Strategy, and Building a Brand That Lasts written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Manick Ban, founder and CTO of Search Atlas—a next-generation SEO and content…
Read MoreThe Website Is No Longer the Marketing Hub: How AI Is Reshaping Customer Journeys
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The Website Is No Longer the Marketing Hub: How AI Is Reshaping Customer Journeys written by John Jantsch read more at Duct Tape Marketing Marketing has shifted. Your website is no longer the central hub of your customer’s journey. AI-powered assistants, chatbots, and large language models are now curating content and guiding buyer behavior in…
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