Category: Podcast
Why Branding Begins With Your Team Culture
Why Branding Begins With Your Team Culture written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, guest host Sara Nay talks with Rhea (“Ray”) Allen, president and CEO of Pepper Shock Media and host of the Marketing Expedition Podcast.…
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Should You Hire a Fractional CMO? Here’s Who It’s For (and Who It’s Not For)
Should You Hire a Fractional CMO? Here’s Who It’s For (and Who It’s Not For) written by John Jantsch read more at Duct Tape Marketing After working with thousands of business owners over the last three decades, I can tell you one thing with certainty: the marketing leader you hire, or don’t hire, can make…
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The Secret Weapon of Great Brands
The Secret Weapon of Great Brands written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Laura Ries, globally recognized branding strategist, bestselling author, and president of Ries & Ries. Laura shares insights from her new book,…
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Empowering Small Business with AI & Strategy
Empowering Small Business with AI & Strategy written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Sara Nay, CEO of Duct Tape Marketing and author of “Unchained.” Drawing on over 15 years of experience in every…
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Unlocking Hidden Profits with Stacey Hylen
Unlocking Hidden Profits with Stacey Hylen written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Stacey Hylen, internationally recognized business coach, growth strategist, and author of “Hidden Profits: More Clients and Cash.” Stacey shares actionable insights…
Read MoreDo This Instead: How to Adapt Your Marketing to the AI-Shaped Buyer Journey
Do This Instead: How to Adapt Your Marketing to the AI-Shaped Buyer Journey written by John Jantsch read more at Duct Tape Marketing <articleDo This Instead: Adapting Your Marketing to the AI-Shaped Buyer Journey TL;DR AI has fundamentally altered how buyers discover, evaluate, and choose solutions. The marketing funnel is no longer a straight line…
Read MoreIs Traditional Marketing Dead? Why Strategy Wins in the Age of AI
Is Traditional Marketing Dead? Why Strategy Wins in the Age of AI written by Sara Nay read more at Duct Tape Marketing Over the past 15 years, I’ve watched marketing evolve in ways we never could’ve imagined. When I started as an intern at Duct Tape Marketing, the name of the game was execution. Do…
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The Long-Haul Leader with Chris Ducker
The Long-Haul Leader with Chris Ducker written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Chris Ducker, serial entrepreneur, bestselling author, and founder of Youpreneur. Chris shares lessons from his new book, “The Long-Haul Leader: How…
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Marketing That Connects and Converts
Marketing That Connects and Converts written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Talia Wolf, internationally recognized conversion optimization expert, keynote speaker, and founder of GetUplift. Talia shares insights from her new book, “Emotional…
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Helping Stakeholders Help Themselves
Helping Stakeholders Help Themselves written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch talks with Bill Shander, information designer, data communications expert, and founder of Beehive Media. Bill shares insights from his new book, “Stakeholder Whispering: Uncover…
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