GTM 106: Mastering the Transition from PLG to PLS with Andrew Johnston
Andrew Johnston is currently the Head of Sales at Superhuman, where he leads the go-to-market strategy as part of the executive team. Previously, he built the Mid-Market and PLS motion at Scale AI and led the global sales team at SendGrid following its acquisition by Twilio and its IPO. Discussed in this Episode: The key differences…
Read MoreGTM 75: The AI Evolution: Cross the Chasm of First to Future Iterations with Gong’s EVP Eran Aloni
Eran Aloni is the Executive Vice President of Product Strategy and Ecosystem at Gong.He has been a leader at Gong for eight years, previously holding titles of Chief Customer Officer and Chief Operating Officer. What You Will Learn: Eran’s career advice to younger go-to-market professionals. Two stages of AI advancements and which is more valuable. The…
Read MoreGTM 65: Consultative Selling Mastery, and The Positive Snowball Effect of Building Strong Relationships with Zach Lawryk
Zach Lawryk is currently the Head of Global Solutions Consulting at Rippling, previously the VP of Solutions Consulting at Slack, Director of Sales Engineering at Box, and really began his career in tech at Salesforce as a Sales Engineer in 2005. What You Will Learn: The importance of building long-term relationships at work. The beginning of SaaS SE’s. How the SE/SC…
Read MoreHow Marketing and Sales Alignment Helps With Company Growth
There are many benefits of the marketing and sales teams working together. It helps generate better leads, improve conversion rates, and eventually, increase company revenue. But how do you align marketing and sales strategy? In this episode of the Sales Hacker podcast, our host Sam Jacobs welcomes Mariana Cogan, the CMO of People.ai. They talk…
Read More