{"id":1217,"date":"2025-10-08T17:05:50","date_gmt":"2025-10-08T17:05:50","guid":{"rendered":"http:\/\/www.agencywebdesigners.com\/?p=1217"},"modified":"2025-10-09T14:42:07","modified_gmt":"2025-10-09T14:42:07","slug":"how-books-can-shape-success","status":"publish","type":"post","link":"http:\/\/www.agencywebdesigners.com\/index.php\/2025\/10\/08\/how-books-can-shape-success\/","title":{"rendered":"How Books Can Shape Success"},"content":{"rendered":"<p><a href=\"https:\/\/ducttapemarketing.com\/how-books-can-shape-success\/\">How Books Can Shape Success<\/a> written by <a href=\"https:\/\/ducttapemarketing.com\/author\/johnjantsch\/\">John Jantsch<\/a> read more at <a href=\"https:\/\/ducttapemarketing.com\">Duct Tape Marketing<\/a><\/p>\n<section><em>Listen to the full episode:<\/em><\/p>\n<h2><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-84347 alignleft\" src=\"http:\/\/www.agencywebdesigners.com\/wp-content\/uploads\/2025\/10\/Todd-Sattersten.png\" alt=\"\" width=\"157\" height=\"157\" \/>Overview<\/h2>\n<p>On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Todd Sattersten, publishing veteran, business book expert, and CEO of Bard Press. Todd\u2019s new book, \u201c100 Books for Work and Life,\u201d distills a lifetime of reading and curation into a guide for anyone seeking wisdom, growth, and practical tools for success. Todd shares how he chose the top 100, why timeless and timely books both matter, and how reading with intention (not just for validation) can radically change your business, leadership, and life.<\/p>\n<\/section>\n<section>\n<h2>About the Guest<\/h2>\n<p><strong>Todd Sattersten<\/strong> is CEO of Bard Press, a leading business book publisher and curator behind bestsellers like The One Thing and The Gift of Struggle. With more than two decades in the book industry, Todd is known for his discerning eye for transformative business and self-help books, and for helping authors shape works that stand the test of time.<\/p>\n<ul>\n<li>Website: <a href=\"https:\/\/bardpress.com\" target=\"_blank\" rel=\"noopener\">bardpress.com<\/a><\/li>\n<li>Book &amp; Resources: <a href=\"https:\/\/the100.best\" target=\"_blank\" rel=\"noopener\">the100.best<\/a><\/li>\n<\/ul>\n<\/section>\n<section>\n<h2>Actionable Insights<\/h2>\n<ul>\n<li>The best books challenge your thinking, provide clarity, and offer practical storytelling you can use\u2014regardless of their age.<\/li>\n<li>Timeless books (like \u201cHow to Win Friends and Influence People\u201d or \u201cThe Effective Executive\u201d) are written so their lessons aren\u2019t bound to any particular era.<\/li>\n<li>Modern classics and timely books matter too\u2014some topics need regular updates to stay relevant (especially around technology and culture).<\/li>\n<li>\u201cTiny Habits\u201d by BJ Fogg is an underrated gem for anyone wanting step-by-step guidance on changing behaviors.<\/li>\n<li>Read for self-improvement, not just validation\u2014step outside your comfort zone and seek books that challenge where you\u2019re struggling most.<\/li>\n<li>Reading with intention\u2014looking for answers, frameworks, or new perspectives\u2014makes any book more valuable than reading for volume or badges.<\/li>\n<li>The right book at the right time can be transformative; the 100 Best is organized by 25 topics (with four books each) to help you find answers for what you need most.<\/li>\n<li>For young entrepreneurs, Todd recommends:\n<ol>\n<li>\u201cBadass\u201d by Kathy Sierra (customer success focus)<\/li>\n<li>\u201cInfluence\u201d by Robert Cialdini (persuasion and leadership)<\/li>\n<li>\u201cThe Coaching Habit\u201d by Michael Bungay Stanier (coaching and people development)<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<\/section>\n<section>\n<h2>Great Moments (with Timestamps)<\/h2>\n<ul>\n<li><strong>00:43 \u2013 How the 100 Best Were Chosen<\/strong><br \/>\nKey criteria: unique approach, clarity, and practical storytelling.<\/li>\n<li><strong>03:26 \u2013 The Power of Neuroscience at Work<\/strong><br \/>\nHow \u201cYour Brain at Work\u201d changed Todd\u2019s perspective.<\/li>\n<li><strong>05:30 \u2013 Blurring the Line Between Work and Life<\/strong><br \/>\nWhy business and life books belong together\u2014and how \u201cGrit\u201d bridges both.<\/li>\n<li><strong>08:14 \u2013 Four Years, 100 Books, 25 Topics<\/strong><br \/>\nThe research and curation process behind the book.<\/li>\n<li><strong>09:40 \u2013 Most Underrated Book?<\/strong><br \/>\n\u201cTiny Habits\u201d by BJ Fogg deserves more attention.<\/li>\n<li><strong>11:24 \u2013 What Makes a Book Timeless?<\/strong><br \/>\nWhy some classics never age and why we also need timely books.<\/li>\n<li><strong>13:35 \u2013 Newly Relevant Advice<\/strong><br \/>\nWhy \u201cHow to Win Friends and Influence People\u201d still resonates today.<\/li>\n<li><strong>14:57 \u2013 Reading for Self-Improvement vs. Validation<\/strong><br \/>\nThe value of reading outside your comfort zone.<\/li>\n<li><strong>18:41 \u2013 Reading With Intention<\/strong><br \/>\nHow to find frameworks, answers, or new perspectives\u2014even when the author didn\u2019t intend them.<\/li>\n<li><strong>21:26 \u2013 Top Three for Young Entrepreneurs<\/strong><br \/>\nTodd\u2019s must-reads for those just starting out.<\/li>\n<\/ul>\n<\/section>\n<section>\n<h2>Insights<\/h2>\n<blockquote>\n<p>\u201cRead for self-improvement, not just validation\u2014seek books that challenge you where you need it most.\u201d<\/p>\n<\/blockquote>\n<blockquote>\n<p>\u201cClassics are timeless because they focus on core human truths, not trends or technology.\u201d<\/p>\n<\/blockquote>\n<blockquote>\n<p>\u201cReading with intention\u2014looking for specific answers or frameworks\u2014makes every book more valuable.\u201d<\/p>\n<\/blockquote>\n<blockquote>\n<p>\u201cThe best business books are really about self-awareness, empathy, and leadership.\u201d<\/p>\n<\/blockquote>\n<blockquote>\n<p>\u201cCoaching and customer success are foundational skills for every entrepreneur.\u201d<\/p>\n<\/blockquote>\n<\/section>\n<p>[fusebox_trnscript]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Books Can Shape Success written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Todd Sattersten, publishing veteran, business book expert, and CEO of Bard Press. Todd\u2019s new book, \u201c100 Books for Work and Life,\u201d distills&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1219,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[],"_links":{"self":[{"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/posts\/1217"}],"collection":[{"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/comments?post=1217"}],"version-history":[{"count":2,"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/posts\/1217\/revisions"}],"predecessor-version":[{"id":1220,"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/posts\/1217\/revisions\/1220"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/media\/1219"}],"wp:attachment":[{"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/media?parent=1217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/categories?post=1217"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/tags?post=1217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}