{"id":1257,"date":"2025-10-15T18:20:29","date_gmt":"2025-10-15T18:20:29","guid":{"rendered":"http:\/\/www.agencywebdesigners.com\/?p=1257"},"modified":"2025-10-16T14:35:21","modified_gmt":"2025-10-16T14:35:21","slug":"turning-values-into-action","status":"publish","type":"post","link":"http:\/\/www.agencywebdesigners.com\/index.php\/2025\/10\/15\/turning-values-into-action\/","title":{"rendered":"Turning Values Into Action"},"content":{"rendered":"<p><a href=\"https:\/\/ducttapemarketing.com\/turning-values-into-action\/\">Turning Values Into Action<\/a> written by <a href=\"https:\/\/ducttapemarketing.com\/author\/johnjantsch\/\">John Jantsch<\/a> read more at <a href=\"https:\/\/ducttapemarketing.com\">Duct Tape Marketing<\/a><\/p>\n<p><!-- Title will be added via WordPress template --><\/p>\n<section>Listen to the full episode:<\/p>\n<h2><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-84383 alignleft\" src=\"http:\/\/www.agencywebdesigners.com\/wp-content\/uploads\/2025\/10\/Robert-Glazer.png\" alt=\"Robert Glazer\" width=\"191\" height=\"191\" \/>Overview<\/h2>\n<p>On this episode of the Duct Tape Marketing Podcast, John Jantsch welcomes back bestselling author, keynote speaker, and Acceleration Partners founder Robert Glazer. Robert\u2019s new book, \u201cThe Compass Within,\u201d explores how to identify, clarify, and truly live your core values\u2014in leadership and life. Robert shares why most people and companies get values wrong, how to go beyond one-word platitudes, and why real values are actionable, measurable, and often forged in formative experiences. If you want to stop drifting and lead with purpose, this episode offers a practical framework for finding your true north.<\/p>\n<\/section>\n<section>\n<h2>About the Guest<\/h2>\n<p><strong>Robert Glazer<\/strong> is a globally recognized thought leader, bestselling author, keynote speaker, and founder of Acceleration Partners, a leading partner marketing agency. He\u2019s known for his Friday Forward newsletter and books including \u201cElevate.\u201d His latest, \u201cThe Compass Within,\u201d is a parable and framework for discovering and applying the values that drive lasting personal and organizational success.<\/p>\n<ul>\n<li>Website: <a href=\"https:\/\/robertglazer.com\" target=\"_blank\" rel=\"noopener\">robertglazer.com<\/a><\/li>\n<li>Book: <a href=\"https:\/\/compass-within.com\" target=\"_blank\" rel=\"noopener\">compass-within.com<\/a><\/li>\n<li>Values Exercise: <a href=\"https:\/\/robertglazer.com\/six\" target=\"_blank\" rel=\"noopener\">robertglazer.com\/six<\/a><\/li>\n<li>Newsletter: Friday Forward<\/li>\n<\/ul>\n<\/section>\n<section>\n<h2>Actionable Insights<\/h2>\n<ul>\n<li>Most people struggle to name or define their true values\u2014because real values aren\u2019t one-word platitudes, but actionable, measurable behavioral principles.<\/li>\n<li>Personal values are distinct from company values, but both must be clear enough to guide real-life decisions and withstand high-stakes situations.<\/li>\n<li>Values are often forged in formative, sometimes painful, experiences\u2014most people orient toward or away from something in their past.<\/li>\n<li>Clarifying values isn\u2019t about aspiration; it\u2019s about uncovering patterns in when you thrive (or struggle), how you show up in relationships, and what frustrates you deeply.<\/li>\n<li>Effective values are tangible: You should be able to review performance or make tough choices based on them\u2014not just list them on a wall or website.<\/li>\n<li>\u201cFamily\u201d and \u201cintegrity\u201d are common but often fail the test\u2014dig deeper to find the actionable principle behind them.<\/li>\n<li>Leadership is shaped by values: Self-awareness turns strengths into superpowers and prevents your blind spots from becoming weaknesses.<\/li>\n<li>Compass drift\u2014slowly sliding away from your values\u2014often happens when you don\u2019t clarify and re-align; success comes from continual reflection and realignment.<\/li>\n<li>Values-aligned decisions often cost something in the short term, but build stronger culture, trust, and performance in the long term.<\/li>\n<li>Try Robert\u2019s six-question exercise (<a href=\"https:\/\/robertglazer.com\/six\" target=\"_blank\" rel=\"noopener\">robertglazer.com\/six<\/a>) to begin surfacing your true values.<\/li>\n<\/ul>\n<\/section>\n<section>\n<h2>Great Moments (with Timestamps)<\/h2>\n<ul>\n<li><strong>01:14 \u2013 Why Most Values Books Get It Wrong<\/strong><br \/>\nThe difference between one-word \u201cvalues\u201d and real, actionable principles.<\/li>\n<li><strong>02:37 \u2013 Why a Parable?<\/strong><br \/>\nHow storytelling makes finding and applying values more relatable and practical.<\/li>\n<li><strong>04:53 \u2013 The Family and Integrity Trap<\/strong><br \/>\nWhy these common values often fail\u2014and how to dig deeper.<\/li>\n<li><strong>07:36 \u2013 Making Values Measurable<\/strong><br \/>\nHow to move from platitudes to performance reviews and real-world decisions.<\/li>\n<li><strong>09:32 \u2013 Are Values Baked or Built?<\/strong><br \/>\nHow formative experiences shape your core values, and when they can change.<\/li>\n<li><strong>12:38 \u2013 Leadership and Self-Awareness<\/strong><br \/>\nHow unexamined values drive (or sabotage) your leadership and relationships.<\/li>\n<li><strong>16:58 \u2013 From Rudderless to Aligned<\/strong><br \/>\nRobert\u2019s personal story of how clarifying values fueled business and personal growth.<\/li>\n<li><strong>19:00 \u2013 Values Gone Wrong: Lessons from Corporate Scandals<\/strong><br \/>\nWhy misaligned or fake values can sink entire companies.<\/li>\n<li><strong>21:13 \u2013 The Cost (and Power) of Values-Based Decisions<\/strong><br \/>\nWhy standing for your values can be hard\u2014but is essential for long-term success.<\/li>\n<\/ul>\n<\/section>\n<section>\n<h2>Insights<\/h2>\n<blockquote>\n<p>\u201cReal values are actionable and measurable\u2014they help you make the hardest decisions, not just the easy ones.\u201d<\/p>\n<\/blockquote>\n<blockquote>\n<p>\u201cMost people\u2019s values are formed in response to their formative years\u2014either doubling down on what worked or rebelling against what didn\u2019t.\u201d<\/p>\n<\/blockquote>\n<blockquote>\n<p>\u201cLeadership is shaped by values; self-awareness lets you turn strengths into superpowers and avoid turning them into liabilities.\u201d<\/p>\n<\/blockquote>\n<blockquote>\n<p>\u201cSaying no or making hard calls based on your values costs something in the short term, but pays off in trust and culture.\u201d<\/p>\n<\/blockquote>\n<blockquote>\n<p>\u201cIf you can\u2019t objectively rate yourself on a value, it isn\u2019t really guiding your choices.\u201d<\/p>\n<\/blockquote>\n<\/section>\n<div id=\"fbxt-wrap\">\n<div id=\"fbxt-wrap--inner\" class=\"fbxt-extra-class\">\n<div class=\"fbxt-header\">\n<div class=\"fbxt-header--logo\">\n<p>\t\t\t\t<span class=\"fbxt-header-text\">Duct Tape Transcript<\/span>\n\t\t\t<\/div>\n<div class=\"fbxt-header--nav\">\n\t\t\t\t<a class=\"fbxt-header--nav-item fbxt-nav-email\" href=\"#\"><\/p>\n<p>\t\t\t\t\t<span class=\"fbxt-nav-text\">Email<\/span><br \/>\n\t\t\t\t<\/a><br \/>\n\t\t\t\t<a class=\"fbxt-header--nav-item fbxt-nav-download\" href=\"#\"><\/p>\n<p>\t\t\t\t\t<span class=\"fbxt-nav-text\">Download<\/span><br \/>\n\t\t\t\t<\/a><br \/>\n\t\t\t\t<a class=\"fbxt-header--nav-item fbxt-nav-new_tab\" href=\"#\"><\/p>\n<p>\t\t\t\t\t<span class=\"fbxt-nav-text\">New Tab<\/span><br \/>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"fbxt-content\">\n<div class=\"fbxt-content--inner\"><\/div>\n<div class=\"fbxt-content--footer\">\n\t\t\t\t<a href=\"#\"><\/p>\n<p>\t\t\t\t\t<span class=\"fbxt-nav-text\">Scroll back to top<\/span><br \/>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n<div class=\"fbxt-modal fbxt-email-signup\">\n<h4>\n\t\t\t\t\tSign up to receive email updates<br \/>\n\t\t\t\t<\/h4>\n<p>\n\t\t\t\t\tEnter your name and email address below and I&#8217;ll send you periodic updates about the podcast.\n\t\t\t\t<\/p>\n<div class=\"fbxt-email-response-text\"><\/div>\n<div class=\"fbxt-name-fields\"><\/div>\n<div class=\"fbxt-signup-fields\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"fbxt-credits\">\n\t\t<span>powered by<\/span><br \/>\n\t\t<a href=\"https:\/\/fusebox.fm\"><\/p>\n<p>\t\t<\/a>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Turning Values Into Action written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch welcomes back bestselling author, keynote speaker, and Acceleration Partners founder Robert Glazer. Robert\u2019s new book, \u201cThe Compass Within,\u201d explores how to identify, clarify, and&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[],"_links":{"self":[{"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/posts\/1257"}],"collection":[{"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/comments?post=1257"}],"version-history":[{"count":2,"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/posts\/1257\/revisions"}],"predecessor-version":[{"id":1260,"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/posts\/1257\/revisions\/1260"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/media\/1259"}],"wp:attachment":[{"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/media?parent=1257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/categories?post=1257"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/tags?post=1257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}