{"id":1290,"date":"2025-10-22T13:26:07","date_gmt":"2025-10-22T13:26:07","guid":{"rendered":"http:\/\/www.agencywebdesigners.com\/?p=1290"},"modified":"2025-10-23T14:33:12","modified_gmt":"2025-10-23T14:33:12","slug":"your-google-business-profile-is-the-secret-to-local-seo","status":"publish","type":"post","link":"http:\/\/www.agencywebdesigners.com\/index.php\/2025\/10\/22\/your-google-business-profile-is-the-secret-to-local-seo\/","title":{"rendered":"Your Google Business Profile Is the Secret to Local SEO"},"content":{"rendered":"<p><a href=\"https:\/\/ducttapemarketing.com\/your-google-business-profile-is-the-secret-to-local-seo\/\">Your Google Business Profile Is the Secret to Local SEO<\/a> written by <a href=\"https:\/\/ducttapemarketing.com\/author\/johnjantsch\/\">John Jantsch<\/a> read more at <a href=\"https:\/\/ducttapemarketing.com\">Duct Tape Marketing<\/a><\/p>\n<p><!-- Insert Audio Player Here --><\/p>\n<p><!-- Title will be added via WordPress template --><\/p>\n<section><em>Listen to the full episode:<\/em><\/p>\n<h2><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-84329 alignleft\" src=\"http:\/\/www.agencywebdesigners.com\/wp-content\/uploads\/2025\/10\/john-jantsch.png\" alt=\"john jantsch\" width=\"187\" height=\"187\" \/>Overview<\/h2>\n<p>On this solo episode of the Duct Tape Marketing Podcast, John Jantsch shares why it\u2019s time for every business\u2014especially local businesses\u2014to rethink their approach to \u201crented land\u201d platforms like Google Business Profile. John explains why Google no longer wants users to leave their ecosystem, how your Google Business Profile is now a powerful publishing platform (not just a listing), and exactly what you should be doing weekly to maximize visibility, trust, and conversions. If you want to win in the age of zero-click searches and AI overviews, this episode is packed with actionable, step-by-step guidance.<\/p>\n<\/section>\n<section>\n<h2>About the Host<\/h2>\n<p><strong>John Jantsch<\/strong> is a marketing consultant, speaker, and author of several best-selling books including Duct Tape Marketing. As the founder of Duct Tape Marketing, he helps small businesses master the newest tools and timeless fundamentals of marketing.<\/p>\n<ul>\n<li>Website: <a href=\"https:\/\/ducttapemarketing.com\" target=\"_blank\" rel=\"noopener\">ducttapemarketing.com<\/a><\/li>\n<li>Podcast Archive: <a href=\"https:\/\/ducttapemarketing.com\/podcast\/\" target=\"_blank\" rel=\"noopener\">Duct Tape Marketing Podcast<\/a><\/li>\n<\/ul>\n<\/section>\n<section>\n<h2>Actionable Insights<\/h2>\n<ul>\n<li>Google, LinkedIn, and Facebook want to keep users on their platforms\u2014publishing directly on these \u201crented\u201d platforms is now essential for visibility.<\/li>\n<li>Your Google Business Profile is more than a directory\u2014it\u2019s a mini-website inside Google and a critical source of structured, trustworthy content for AI and search.<\/li>\n<li>Treat your profile as a publishing platform: Regularly post updates, photos, offers, Q&amp;As, and respond thoughtfully to reviews.<\/li>\n<li>Google evaluates profile freshness, activity, and consistency\u2014profiles with ongoing updates, reviews, and complete information get more visibility.<\/li>\n<li>E-E-A-T (Experience, Expertise, Authority, Trust) applies: Show your work, answer questions, respond with substance, and ensure all info is consistent and transparent.<\/li>\n<li>Structured content and FAQs are key for AI overviews and answer engine optimization.<\/li>\n<li>Weekly and monthly routines: Post new content, update FAQs, add photos with captions, and request\/respond to reviews.<\/li>\n<li>Audit your profile for gaps, create processes for regular updates, and monitor AI\/Google search citations for ongoing optimization.<\/li>\n<\/ul>\n<\/section>\n<section>\n<h2>Great Moments (with Timestamps)<\/h2>\n<ul>\n<li><strong>00:01 \u2013 Why Publishing on \u201cRented Land\u201d Is Now a Must<\/strong><br \/>\nGoogle, LinkedIn, Facebook all want users to stay\u2014your profile is now content.<\/li>\n<li><strong>02:16 \u2013 Google Business Profile: From Listing to Platform<\/strong><br \/>\nWhy it\u2019s critical for local businesses and how Google uses your content.<\/li>\n<li><strong>04:17 \u2013 E-E-A-T for Google Profiles<\/strong><br \/>\nHow to show experience, expertise, authority, and trust on your profile.<\/li>\n<li><strong>07:35 \u2013 Review Responses as Authority Signals<\/strong><br \/>\nWhy detailed, helpful replies (even to negative reviews) matter for search and AI.<\/li>\n<li><strong>09:58 \u2013 Structured Data, Consistency, and AI Overviews<\/strong><br \/>\nMatching info across all directories and your website for trust and visibility.<\/li>\n<li><strong>12:17 \u2013 What to Publish Weekly<\/strong><br \/>\nRepurposing content, seeding Q&amp;As, and leveraging every profile section.<\/li>\n<li><strong>14:38 \u2013 Monthly Optimization Checklist<\/strong><br \/>\nReviews, photos, FAQs, and review requests\u2014plus the power of captions.<\/li>\n<li><strong>16:34 \u2013 Tracking AI Mentions and Local Search<\/strong><br \/>\nWhy monitoring AI\/ChatGPT traffic and local AI overviews is a new must-do.<\/li>\n<\/ul>\n<\/section>\n<section>\n<h2>Insights<\/h2>\n<blockquote>\n<p>\u201cYour Google Business Profile is your mini-website inside Google\u2014feed it like a publishing platform, not a directory.\u201d<\/p>\n<\/blockquote>\n<blockquote>\n<p>\u201cGoogle and AI trust profiles with regular updates, structured data, and consistent info everywhere.\u201d<\/p>\n<\/blockquote>\n<blockquote>\n<p>\u201cVisibility is about being present, trusted, and chosen\u2014not just ranking for a keyword.\u201d<\/p>\n<\/blockquote>\n<blockquote>\n<p>\u201cAnswer engine optimization means seeding your FAQs and Q&amp;As everywhere your customer is searching.\u201d<\/p>\n<\/blockquote>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Your Google Business Profile Is the Secret to Local SEO written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview On this solo episode of the Duct Tape Marketing Podcast, John Jantsch shares why it\u2019s time for every business\u2014especially local businesses\u2014to rethink their approach to \u201crented land\u201d platforms like&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1223,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[],"_links":{"self":[{"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/posts\/1290"}],"collection":[{"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/comments?post=1290"}],"version-history":[{"count":2,"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/posts\/1290\/revisions"}],"predecessor-version":[{"id":1292,"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/posts\/1290\/revisions\/1292"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/media\/1223"}],"wp:attachment":[{"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/media?parent=1290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/categories?post=1290"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/tags?post=1290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}