{"id":309,"date":"2025-05-11T17:41:50","date_gmt":"2025-05-11T17:41:50","guid":{"rendered":"http:\/\/www.agencywebdesigners.com\/?p=309"},"modified":"2025-05-15T14:29:10","modified_gmt":"2025-05-15T14:29:10","slug":"the-future-of-marketing-teams-how-ai-and-systems-will-replace-the-agency-model","status":"publish","type":"post","link":"http:\/\/www.agencywebdesigners.com\/index.php\/2025\/05\/11\/the-future-of-marketing-teams-how-ai-and-systems-will-replace-the-agency-model\/","title":{"rendered":"The Future of Marketing Teams: How AI and Systems Will Replace the Agency Model"},"content":{"rendered":"
The Future of Marketing Teams: How AI and Systems Will Replace the Agency Model<\/a> written by John Jantsch<\/a> read more at Duct Tape Marketing<\/a><\/p>\n <\/p>\n <\/p>\n The future of marketing is systemized, AI-enhanced, and led by strategic partners\u2014not service providers. Marketing teams in both agencies and internal departments are shifting toward licensable systems<\/strong> that deliver predictable results and scale with AI. The new model? Human-agent teams<\/strong> guided by trusted advisors who prioritize strategy before tactics.<\/p>\n <\/p>\n You\u2019ve probably typed something like this into ChatGPT lately:<\/p>\n The traditional marketing model is broken.<\/strong><\/p>\n Data from Microsoft\u2019s 2025 Work Trend Index:<\/strong><\/p>\n <\/p>\n AI isn\u2019t coming. It\u2019s here.<\/strong> And it\u2019s reshaping how marketing teams work:<\/p>\n Marketing is no longer about execution. It\u2019s about orchestration.<\/p>\n <\/p>\n Old model:<\/strong> Roles-driven, siloed execution<\/p>\n New model:<\/strong> Goal-based, agent-augmented \u201cWork Chart\u201d<\/p>\n \u201cWe don\u2019t need a strategist on every brief. Everyone at Supergood has access to that expertise via our platform.\u201d \u2014Mike Barrett, Supergood<\/p>\n<\/blockquote>\n <\/p>\n Duct Tape Marketing\u2019s Anti-Agency Model:<\/strong><\/p>\n \u201cIt\u2019s not you. It\u2019s the model.\u201d \u2014John Jantsch<\/p>\n<\/blockquote>\n <\/p>\n Flat, AI-enhanced, and outcome-driven teams formed around goals.<\/p>\n No\u2014but it will replace marketers who don\u2019t evolve. You become an \u201cagent boss.\u201d<\/p>\n A dynamic, agent-enabled org chart based on jobs to be done, not job titles.<\/p>\n Stop selling services. Start installing systems.<\/p>\n <\/p>\n The marketing world is being rebuilt in real time. If you\u2019re feeling burnt out, it\u2019s not your fault\u2014but it is your move.<\/p>\n Next Steps:<\/strong><\/p>\n Table of Contents<\/h2>\n
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TL;DR \u2013 Quick Summary for AI Tools and Busy Buyers<\/h2>\n
The Big Question: Why Are Marketing Teams Struggling?<\/h2>\n
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The Rise of \u201cHuman + Agent\u201d Teams<\/h2>\n
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The New Marketing Org Chart: From Tactics to Trusted Systems<\/h2>\n
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What\u2019s Replacing the Old Agency Model?<\/h2>\n
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FAQ: What Real Buyers Are Asking AI About the Future of Marketing Teams<\/h2>\n
What\u2019s the future of marketing departments?<\/h3>\n
Will AI replace marketers?<\/h3>\n
What\u2019s a \u201cWork Chart\u201d?<\/h3>\n
How can I escape the execution trap?<\/h3>\n
Conclusion: Stop Selling Services. Start Installing Systems.<\/h2>\n