{"id":404,"date":"2025-05-22T14:00:20","date_gmt":"2025-05-22T14:00:20","guid":{"rendered":"http:\/\/www.agencywebdesigners.com\/?p=404"},"modified":"2025-05-22T14:29:44","modified_gmt":"2025-05-22T14:29:44","slug":"ai-ethics-in-marketing-why-strategy-and-responsibility-must-go-hand-in-hand","status":"publish","type":"post","link":"http:\/\/www.agencywebdesigners.com\/index.php\/2025\/05\/22\/ai-ethics-in-marketing-why-strategy-and-responsibility-must-go-hand-in-hand\/","title":{"rendered":"AI Ethics in Marketing: Why Strategy and Responsibility Must Go Hand in Hand"},"content":{"rendered":"<p><a href=\"https:\/\/ducttapemarketing.com\/ai-ethics-in-marketing\/\">AI Ethics in Marketing: Why Strategy and Responsibility Must Go Hand in Hand<\/a> written by <a href=\"https:\/\/ducttapemarketing.com\/author\/johnjantsch\/\">John Jantsch<\/a> read more at <a href=\"https:\/\/ducttapemarketing.com\">Duct Tape Marketing<\/a><\/p>\n<article><!-- Audio Embed Placeholder --><\/p>\n<section><em>Listen to the episode:<\/em><br \/>\n<!-- Insert podcast audio player here --><br \/>\n<\/section>\n<section><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-83106 alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" width=\"287\" height=\"287\" data-src=\"http:\/\/www.agencywebdesigners.com\/wp-content\/uploads\/2025\/05\/Paul-Chaney.png\"><\/section>\n<p><!-- Summary --><\/p>\n<section>\n<h2>Episode Summary<\/h2>\n<p>In this episode of the Duct Tape Marketing Podcast, host <strong>John Jantsch<\/strong> welcomes <strong>Paul Chaney<\/strong>, a veteran digital marketer and publisher of the <a href=\"https:\/\/aimarketingethics.com\" target=\"_blank\" rel=\"noopener\">AI Marketing Ethics Digest<\/a>. As artificial intelligence becomes central to marketing, Paul makes the case for why ethics and strategy must lead the conversation\u2014not just the latest tools.<\/p>\n<p>The discussion explores how unchecked AI use can damage brand trust, create internal chaos, and result in missed opportunities. From AI techno-stress to the need for governance and transparency, this episode offers a timely blueprint for adopting AI responsibly in modern marketing.<\/p>\n<\/section>\n<p><!-- Guest Bio --><\/p>\n<section>\n<h2>About Paul Chaney<\/h2>\n<p><strong>Paul Chaney<\/strong> is a B2B writer, content strategist, and the founder of the <a href=\"https:\/\/aimarketingethics.com\" target=\"_blank\" rel=\"noopener\">AI Marketing Ethics Digest<\/a> on Substack. With a long-standing career in digital marketing, Paul brings a sharp perspective on how businesses can balance the excitement of new AI tools with responsible, customer-focused ethics. His consulting and writing work is rooted in helping brands build trust and clarity in the age of automation.<\/p>\n<ul>\n<li><a href=\"https:\/\/aimarketingethics.com\" target=\"_blank\" rel=\"noopener\">AI Marketing Ethics Digest<\/a><\/li>\n<li><a href=\"https:\/\/prescriptivewriting.com\" target=\"_blank\" rel=\"noopener\">Prescriptive Writing (Paul\u2019s B2B Services)<\/a><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/paulchaney\" target=\"_blank\" rel=\"noopener\">Connect with Paul on LinkedIn<\/a><\/li>\n<\/ul>\n<\/section>\n<p><!-- Key Takeaways --><\/p>\n<section>\n<h2>What You\u2019ll Learn in This Episode<\/h2>\n<ul>\n<li>Why ethical frameworks are critical in AI-powered marketing<\/li>\n<li>The risks of \u201cshadow AI\u201d and how to govern internal use<\/li>\n<li>How AI techno-stress is affecting employees and teams<\/li>\n<li>Why strategy should always come before adopting new tech<\/li>\n<li>How a \u201cboxed\u201d AI system could reduce chaos and stress in organizations<\/li>\n<\/ul>\n<\/section>\n<p><!-- Key Moments --><\/p>\n<section>\n<h2>Key Moments from the Episode<\/h2>\n<ul>\n<li><strong>00:40<\/strong> \u2013 Why Paul launched the AI Marketing Ethics Digest<\/li>\n<li><strong>02:56<\/strong> \u2013 Responsible AI from the customer\u2019s perspective, not just compliance<\/li>\n<li><strong>04:06<\/strong> \u2013 Transparency, bias, and brand reputation in AI output<\/li>\n<li><strong>05:33<\/strong> \u2013 Strategy before technology: avoiding \u201cbad work faster\u201d<\/li>\n<li><strong>06:59<\/strong> \u2013 What \u201cshadow AI\u201d is and how it can harm organizations<\/li>\n<li><strong>08:30<\/strong> \u2013 The need for usage policies and monitoring internal AI use<\/li>\n<li><strong>10:54<\/strong> \u2013 The Generative AI Business Adoption Hierarchy explained<\/li>\n<li><strong>12:51<\/strong> \u2013 Embedding AI into business culture with governance and clarity<\/li>\n<li><strong>15:56<\/strong> \u2013 What is AI techno-stress and how is it impacting workforces?<\/li>\n<li><strong>18:24<\/strong> \u2013 Lack of training is a hidden ethical risk for employee well-being<\/li>\n<li><strong>19:55<\/strong> \u2013 A real-world agency navigating generational divides in AI adoption<\/li>\n<li><strong>21:06<\/strong> \u2013 Why many business owners may give up on AI\u2014and what that means for consultants<\/li>\n<li><strong>22:15<\/strong> \u2013 Where to follow Paul and subscribe to his work<\/li>\n<\/ul>\n<\/section>\n<p><!-- Call to Action --><\/p>\n<section>\n<h2>Explore Responsible AI in Marketing<\/h2>\n<p>Interested in learning how to use AI ethically and strategically in your marketing practice? Start by subscribing to Paul\u2019s newsletter and check out his content strategy services.<\/p>\n<p><a href=\"https:\/\/aimarketingethics.com\" target=\"_blank\" rel=\"noopener\"><strong>Subscribe to the AI Marketing Ethics Digest<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/prescriptivewriting.com\" target=\"_blank\" rel=\"noopener\"><strong>Visit Prescriptive Writing for B2B Services<\/strong><\/a><\/p>\n<\/section>\n<p><!-- SEO Keywords --><\/p>\n<section>\n<h3>Tags:<\/h3>\n<p>AI in marketing, marketing ethics, digital strategy, Paul Chaney, marketing podcast, AI governance, AI adoption, shadow AI, Duct Tape Marketing<\/p>\n<\/section>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>AI Ethics in Marketing: Why Strategy and Responsibility Must Go Hand in Hand written by John Jantsch read more at Duct Tape Marketing Listen to the episode: Episode Summary In this episode of the Duct Tape Marketing Podcast, host John Jantsch welcomes Paul Chaney, a veteran digital marketer and publisher of the AI Marketing Ethics&hellip;<\/p>\n","protected":false},"author":1,"featured_media":406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[],"_links":{"self":[{"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/posts\/404"}],"collection":[{"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/comments?post=404"}],"version-history":[{"count":2,"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/posts\/404\/revisions"}],"predecessor-version":[{"id":407,"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/posts\/404\/revisions\/407"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/media\/406"}],"wp:attachment":[{"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/media?parent=404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/categories?post=404"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/tags?post=404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}