{"id":408,"date":"2025-05-21T09:30:15","date_gmt":"2025-05-21T09:30:15","guid":{"rendered":"http:\/\/www.agencywebdesigners.com\/?p=408"},"modified":"2025-05-22T14:29:44","modified_gmt":"2025-05-22T14:29:44","slug":"the-anti-agency-model-a-bold-new-future-for-marketing-services-with-sara-nay","status":"publish","type":"post","link":"http:\/\/www.agencywebdesigners.com\/index.php\/2025\/05\/21\/the-anti-agency-model-a-bold-new-future-for-marketing-services-with-sara-nay\/","title":{"rendered":"The Anti-Agency Model: A Bold New Future for Marketing Services with Sara Nay"},"content":{"rendered":"<p><a href=\"https:\/\/ducttapemarketing.com\/future-for-marketing-services\/\">The Anti-Agency Model: A Bold New Future for Marketing Services with Sara Nay<\/a> written by <a href=\"https:\/\/ducttapemarketing.com\/author\/johnjantsch\/\">John Jantsch<\/a> read more at <a href=\"https:\/\/ducttapemarketing.com\">Duct Tape Marketing<\/a><\/p>\n<p><!-- Begin WordPress Blog Post HTML for Duct Tape Marketing Podcast --><\/p>\n<article><!-- Audio Embed Placeholder --><\/p>\n<section><em>Listen now:<\/em><!-- Insert podcast audio player here --><\/section>\n<section><\/section>\n<p><!-- Intro Summary --><\/p>\n<section>\n<h2>Episode Summary<\/h2>\n<p>In this game-changing episode of the Duct Tape Marketing Podcast, host <strong>John Jantsch<\/strong> sits down with <strong>Sara Nay<\/strong>, CEO of Duct Tape Marketing, to discuss what they\u2019re calling the <strong>Anti-Agency Model<\/strong>. With over 15 years of collaboration, Sara and John unpack the reasons traditional marketing agency models are struggling\u2014and why a system-based, AI-enhanced strategy is the future of small business marketing.<\/p>\n<p>They explore how artificial intelligence is reshaping the marketing landscape and why internal ownership of marketing systems is becoming the new gold standard for business growth, scalability, and even acquisition-readiness.<\/p>\n<\/section>\n<p><!-- Guest Bio --><\/p>\n<section>\n<h2>About Sara Nay<\/h2>\n<p><strong>Sara Nay<\/strong> is the CEO of <a href=\"https:\/\/ducttapemarketing.com\" target=\"_blank\" rel=\"noopener\">Duct Tape Marketing<\/a>, a pioneer of the Anti-Agency Model, and a champion of marketing systems for small businesses. With extensive experience as a fractional CMO, trainer, and systems thinker, she is helping shape a new direction for marketing professionals and agencies worldwide.<\/p>\n<\/section>\n<p><!-- Key Takeaways --><\/p>\n<section>\n<h2>What You\u2019ll Learn in This Episode<\/h2>\n<ul>\n<li>Why the traditional marketing agency model no longer works<\/li>\n<li>How AI is changing the role of agencies and internal teams<\/li>\n<li>The rise of the \u201csystem installer\u201d over the service provider<\/li>\n<li>Why businesses must own their marketing system internally<\/li>\n<li>Details of the upcoming <a href=\"https:\/\/dtm.world\/newmodel\" target=\"_blank\" rel=\"noopener\">Anti-Agency Model Workshop<\/a><\/li>\n<\/ul>\n<\/section>\n<p><!-- Key Moments with Timestamps --><\/p>\n<section>\n<h2>Key Moments from the Show<\/h2>\n<ul>\n<li><strong>00:30<\/strong> \u2013 What is the Anti-Agency Model and why now?<\/li>\n<li><strong>01:17<\/strong> \u2013 How the current agency model fails businesses and agencies alike<\/li>\n<li><strong>03:09<\/strong> \u2013 The misalignment between agency incentives and business goals<\/li>\n<li><strong>04:17<\/strong> \u2013 Using AI to elevate\u2014not eliminate\u2014marketers<\/li>\n<li><strong>07:30<\/strong> \u2013 The evolution toward system installers and strategic leaders<\/li>\n<li><strong>08:46<\/strong> \u2013 The value of the fractional CMO in the new model<\/li>\n<li><strong>10:32<\/strong> \u2013 Business owner reactions to the anti-agency concept<\/li>\n<li><strong>12:05<\/strong> \u2013 Marketing systems as real business assets<\/li>\n<li><strong>13:58<\/strong> \u2013 Adding consistency as the fourth \u201cC\u201d of effective marketing<\/li>\n<li><strong>14:52<\/strong> \u2013 Workshop overview: structure, tools, and outcomes<\/li>\n<li><strong>16:07<\/strong> \u2013 Licensing a system, not just learning a method<\/li>\n<li><strong>17:30<\/strong> \u2013 Who this workshop is designed to help<\/li>\n<li><strong>20:17<\/strong> \u2013 Who your ideal client is for this new model<\/li>\n<li><strong>21:42<\/strong> \u2013 Learn more at <a href=\"https:\/\/dtm.world\/newmodel\" target=\"_blank\" rel=\"noopener\">dtm.world\/newmodel<\/a><\/li>\n<\/ul>\n<\/section>\n<p><!-- Call to Action --><\/p>\n<section>\n<h2>Join the Anti-Agency Movement<\/h2>\n<p>Learn how to implement this cutting-edge model and license a productized marketing system that can transform your agency or consulting practice. Join the <strong>Anti-Agency Model Workshop<\/strong> starting this June.<\/p>\n<p><a href=\"https:\/\/dtm.world\/newmodel\" target=\"_blank\" rel=\"noopener\"><strong>Register now at dtm.world\/newmodel<\/strong><\/a><\/p>\n<\/section>\n<p><!-- SEO Extras --><\/p>\n<section>\n<h3>Tags:<\/h3>\n<p>Marketing strategy, AI marketing, Anti-agency model, Fractional CMO, Marketing systems, Small business marketing, Sara Nay, Duct Tape Marketing Podcast<\/p>\n<\/section>\n<\/article>\n<p><!-- End of Post --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Anti-Agency Model: A Bold New Future for Marketing Services with Sara Nay written by John Jantsch read more at Duct Tape Marketing Listen now: Episode Summary In this game-changing episode of the Duct Tape Marketing Podcast, host John Jantsch sits down with Sara Nay, CEO of Duct Tape Marketing, to discuss what they\u2019re calling&hellip;<\/p>\n","protected":false},"author":1,"featured_media":303,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[],"_links":{"self":[{"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/posts\/408"}],"collection":[{"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/comments?post=408"}],"version-history":[{"count":1,"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/posts\/408\/revisions"}],"predecessor-version":[{"id":409,"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/posts\/408\/revisions\/409"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/media\/303"}],"wp:attachment":[{"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/media?parent=408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/categories?post=408"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/tags?post=408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}