{"id":473,"date":"2025-05-28T17:27:21","date_gmt":"2025-05-28T17:27:21","guid":{"rendered":"http:\/\/www.agencywebdesigners.com\/?p=473"},"modified":"2025-05-29T14:59:41","modified_gmt":"2025-05-29T14:59:41","slug":"shoveling-shit-the-messy-truth-of-entrepreneurship","status":"publish","type":"post","link":"http:\/\/www.agencywebdesigners.com\/index.php\/2025\/05\/28\/shoveling-shit-the-messy-truth-of-entrepreneurship\/","title":{"rendered":"Shoveling Shit: The Messy Truth of Entrepreneurship"},"content":{"rendered":"<p><a href=\"https:\/\/ducttapemarketing.com\/shoveling-shit-the-messy-truth-of-entrepreneurship\/\">Shoveling Shit: The Messy Truth of Entrepreneurship<\/a> written by <a href=\"https:\/\/ducttapemarketing.com\/author\/johnjantsch\/\">John Jantsch<\/a> read more at <a href=\"https:\/\/ducttapemarketing.com\">Duct Tape Marketing<\/a><\/p>\n<header><em>Listen to the full episode:<\/em><\/header>\n<header>\n<h2><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-83169 alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" width=\"305\" height=\"305\" data-src=\"http:\/\/www.agencywebdesigners.com\/wp-content\/uploads\/2025\/05\/ML-KL.png\">Episode Summary<\/h2>\n<\/header>\n<section id=\"episode-summary\">In this episode of the Duct Tape Marketing Podcast, host John Jantsch sits down with Mike and Kass Lazerow\u2014seasoned entrepreneurs, investors, and authors of the bold new book <em>Shoveling Shit: A Love Story<\/em>. Known for co-founding Golf.com and Buddy Media (acquired by Salesforce for $745 million), the Lazerows bring decades of experience to the mic to discuss the raw, unfiltered reality of entrepreneurship.Their conversation dives into why embracing the mess\u2014failures, pivots, and uncertainty\u2014isn\u2019t a flaw in the entrepreneurial journey, but a defining feature. From building businesses as a married couple to rejecting the myth of work-life balance, this episode explores what it <em>really<\/em> takes to build a company (and a life) that lasts.<\/section>\n<section id=\"about-guests\">\n<h2>About Mike and Kass Lazerow<\/h2>\n<p><strong>Mike Lazerow<\/strong> is a veteran tech entrepreneur and investor, having founded several ventures including Buddy Media, which was acquired by Salesforce for $745 million. He currently co-leads <strong>Founders Farm<\/strong> and <strong>Velos Partners<\/strong>, investing in and mentoring early-stage companies.<\/p>\n<p><strong>Kass Lazerow<\/strong> is an expert operator and co-founder with a sharp eye for systems, scaling, and execution. She\u2019s worked side-by-side with Mike for over two decades. Together, they\u2019ve supported nearly 100 startups and contributed to over $10 billion in realized gains.<\/p>\n<p>Learn more about their work at <a href=\"https:\/\/www.shovelingshit.com\" target=\"_blank\" rel=\"noopener\">shovelingshit.com<\/a>.<\/p>\n<\/section>\n<section id=\"what-youll-learn\">\n<h2>What You\u2019ll Learn in This Episode<\/h2>\n<ul>\n<li>Why entrepreneurship is more about daily failure than sudden wins<\/li>\n<li>The \u201cimbalanced life\u201d framework and why work-life balance is a myth<\/li>\n<li>How Mike and Kass divide roles in business and marriage<\/li>\n<li>The role of transparency and communication in leading teams<\/li>\n<li>Key cheat codes from the book that every entrepreneur should know<\/li>\n<li>When to pivot and how to use metrics (and your gut) to decide<\/li>\n<li>How embracing uncertainty becomes a competitive advantage<\/li>\n<li>What legacy looks like for entrepreneurs focused on impact<\/li>\n<\/ul>\n<\/section>\n<section id=\"key-moments\">\n<h2>Key Moments from the Episode<\/h2>\n<ul>\n<li>00:47 \u2013 Why \u201cShoveling Shit\u201d was the right title for their book<\/li>\n<li>02:12 \u2013 How their strengths as co-founders (and spouses) complement each other<\/li>\n<li>04:24 \u2013 The imbalanced life: choosing obsession over balance<\/li>\n<li>06:06 \u2013 Parenting while building businesses: honest trade-offs<\/li>\n<li>08:31 \u2013 Mike\u2019s favorite cheat code: ruthless prioritization<\/li>\n<li>09:36 \u2013 Kass\u2019s favorite cheat code: transparent leadership<\/li>\n<li>10:45 \u2013 The importance of learning to thrive inside uncertainty<\/li>\n<li>13:02 \u2013 Lessons from the dot-com crash and losing it all<\/li>\n<li>14:56 \u2013 The cost of poor co-founder alignment<\/li>\n<li>16:27 \u2013 How investors guide pivots through better questions<\/li>\n<li>18:26 \u2013 Revisiting success metrics to know when change is needed<\/li>\n<li>19:31 \u2013 What legacy means to Mike and Kass<\/li>\n<li>21:31 \u2013 Where to find the book and connect with them online<\/li>\n<\/ul>\n<\/section>\n<section id=\"cta\">\n<h2>Explore the Real Story of Entrepreneurship<\/h2>\n<p>Want a gritty, heartfelt look into what it takes to build something real? Pick up <strong>Shoveling Shit: A Love Story<\/strong> and explore tools, stories, and frameworks to help you succeed in both business and life.<\/p>\n<p><a href=\"https:\/\/www.shovelingshit.com\" target=\"_blank\" rel=\"noopener\">Visit shovelingshit.com<\/a><\/p>\n<\/section>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shoveling Shit: The Messy Truth of Entrepreneurship written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Episode Summary In this episode of the Duct Tape Marketing Podcast, host John Jantsch sits down with Mike and Kass Lazerow\u2014seasoned entrepreneurs, investors, and authors of the bold new book Shoveling Shit: A&hellip;<\/p>\n","protected":false},"author":1,"featured_media":475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[],"_links":{"self":[{"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/posts\/473"}],"collection":[{"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/comments?post=473"}],"version-history":[{"count":2,"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/posts\/473\/revisions"}],"predecessor-version":[{"id":476,"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/posts\/473\/revisions\/476"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/media\/475"}],"wp:attachment":[{"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/media?parent=473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/categories?post=473"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.agencywebdesigners.com\/index.php\/wp-json\/wp\/v2\/tags?post=473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}